Powered by http://www.eurovision.tv Serbian representative at the Eurovision Song Contest 2012 in Baku, Željko Joksimović, has finished the official video clip for the song, directed by the famous serbian photographer Nebojša Babić. Creative workshop of Serbian representative at the 57th Eurovision Song Contest again offered to the public something unique - except the role of presening a song, the video has sent a very strong message: "The languages may differ, but the message remains the same." Namely, in cooperation with Nenad Mahmutović, Zeljko Joksimović will make it possible for hearing impaired persons to follow the words of the song "Nije ljubav stvar". Mahmutović translated the lyrics into sign language for all those who were not able to hear to the song throughout Europe. Mahmutović is the winner of the local "I've got talent" 2011 Show . This type of communication that the Serbian representative at the Eurovision Song Contest is using is a unique example so far with regard to the preparations of European representatives for the Baku contest. Serbian song "Nije ljubav stvar" will be the first entry at the second Eurovision semi-final on May 24 in the Baku Crystal Hall.