In 2010, Sand was appointed as the Executive Producer of the 55th Eurovision Song Contest 2010, held in Oslo, Norway. Sand is television producer for the Norwegian television channel NRK, which was responsible for holding the festival in 2010.
On 26 November 2010, Sand was appointed as the EBU's Executive Supervisor of the Eurovision Song Contest, after Svante Stockselius resigned from the role, the new position began on 1 January 2011
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