Thirty-nine countries took part in the 2010 contest, which was produced under the slogan Share the Moment. Georgia returned after a one year absence whilst Andorra, the Czech Republic, Hungary, and Montenegro all withdrew. Lithuania originally announced its withdrawal from the competition, but was later among the 39 participants confirmed by the EBU. The global financial crisis was affecting many participating broadcasters at the time and many withdrawals were due to budgetary constrains.
The interval act involved a flashmob including participants from across Europe. The outdoor footage was intercut with webcam footage from individual private households - Europe really was sharing the moment.
While she had been the main favourite to win for months, still, the victory of Lena for Germany with her song Satellite still came as a total surprise for many. Her simplistic performance gathered votes across Europe and became one of the biggest hits in Europe.
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