In 2007 he had a huge hit in Sweden and adjacent countries with the Melodifestivalen entry Cara Mia - the winner of the OGAE Second Chance Contest 2007.
Måns Zelmerlöw is himself a great fan of the Eurovision Song Contest. He expresses his dream of competing in Europe explicitly.
“My biggest dream in life is to represent Sweden in the Eurovision Song Contest”, Zelmerlöw says to Eurovision.tv.
If he wins the Melodifestivalen final in March, Måns Zelmerlöw promises to perform show which is something out of the ordinary. He has long stated his ambition to go to Europe in order to prove that Sweden can still get a good result in Eurovision.
In Melodifestivalen 2009 Måns Zelmerlöw performs the song Hope & Glory. Early comments compare the song with last year's Swedish entry, Hero with Charlotte Perrelli. Both songs are co-written by Fredrik Kempe. But Måns disagrees.
“In my opinion, Hero is not the most entertaining song imaginable. Some parts of it is slightly boring. Hope & Glory is less Swedish and 'clean' – something which we love in Sweden – and the act is warmer and happier and more daring. And also, I'm dancing far more than Charlotte did last year.”
Måns also compares himself to Dima Bilan.
“I don't think we're the same type of guy, but we're of similar age and hopefully have the same kind of output to the camera.”
With his upcoming album this spring, Måns is also going for success abroad. Especially in Poland.
“In the beginning we had no thought of going abroad at all, but Poland took Cara Mia and made it number one, so I had no choice.”
This is one reason why he calls his new website mzw.se and uses a logo with the text “MZW” instead of his full name “Måns Zelmerlöw” - which is hard to spell even for Swedes.