What connects Karl Lagerfeld to Eurovision?
30 May 2011 at 13:22 CEST
Legendary fashion designer Karl Lagerfeld worked closely with Eurovision Song Contest 2011 sponsor Schwarzkopf to design a pop-up store in the centre of his home town Düsseldorf, which is hosting the contest this year.
Schwarzkopf invited Eurovision stars and ticket competition winners to the so-called Schwarzkop Lightbox. On the day of the Grand Final, winners of the competition got to visit the store and meet some of the most interesting people in the fashion business.
We spoke with winners of the competition, who were invited to the Grand Final and got proper VIP treatment!
Schwarzkopf was the Presenting Partner of the 56th Eurovision Song Contest in Düsseldorf, Germany.