Visa, one of the largest payment providers in the world, has been announced as an Official Partner of the 2017 Eurovision Song Contest. Visa operates in more than 200 countries and territories providing fast, secure and reliable electronic payments. Visa was also an Official Partner of the 2016 Eurovision Song Contest which was held in Stockholm, Sweden in May. As Official Partner Visa has been granted extensive pan-European association, event, media and new media rights for the upcoming contest which will be held in Ukraine next year.
“We are delighted to have Visa on board again for the Eurovision Song Contest 2017, following a successful partnership this year. Visa did a superb job driving engagement with Eurovision fans via innovative payment solutions and activities at Eurovision Village in Stockholm" said Jon Ola Sand, EBU Executive Supervisor for the Eurovision Song Contest. “We’re excited to see what the next Contest will bring”, he added.
Mandy Lamb, General Country Manager for CIS&SEE said: “The Eurovision Song Contest is one of the most favourite and watched events in Ukraine and across Europe. The partnership with the Eurovision Song Contest offers Visa an excellent platform to engage with client-banks and consumers, grow Visa transaction volume, expand acceptance and enhance preference for Visa products and services. We’re really looking forward to work cooperatively with Eurovision Song Contest organisers and our partners to make 2017 Contest an amazing time for all Ukrainians and guests and offer them a seamless payment experience”.
The Semi-Finals of the 2017 Eurovision Song Contest take place on 9th and 11th May and the Grand Final will be held on 13th May at the International Exhibition Centre in Kyiv, Ukraine. The shows will be co-produced by the Ukrainian broadcaster NTU and the EBU.