There were hundreds of proposals to ORF for the slogan, both internally and externally. In the end, it was "Building Bridges" that was picked to be the most suitable one for the next contest by the organisers.
It was the creative agency PKP BBDO who was behind the concept that will connect the variety of ingredients of the upcoming event. In the next weeks, the concept will be visualised from the logo to the on-screen graphics.
Dr. Alexander Wrabetz, the Director General of ORF: "After the decision for Vienna as the host city and the nomination of the complete core team, we have set another important milestone on the way of organising the world’s largest TV entertainment event by choosing the slogan. With "Building Bridges" we have chosen a theme, the idea of Europe with the uniting character of music and that in Vienna, the traditional capital of world music in the heart of Europe."
The Director General continued: "The end of the Second World War marks the 70th time European countries shake hands with each other - in Austria, the country that has always assumed a central role as a mediating instance, as a bridge between the East and the West. We understand this slogan as a logical extension of the idea Conchita Wurst formulated at the 2014 Eurovision Song Contest and also lived: the importance of openness, tolerance across all borders for a joint interaction. With the song contest in Vienna, we want music to build bridges across borders, cultures and languages. In light of the unifying power of this great common European event, we invite all to build bridges and to join hands."
"It's a great slogan that captures what the Eurovision Song Contest has been all about since 1956 - bringing people together. We are looking forward to continue building with our colleagues in Austria for the next eight months - it will be the biggest bridge ORF has ever built!" says Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest, on behalf of the EBU.
The 2015 Eurovision Song Contest is set to take place in Vienna, Austria in May next year.