The stage costumes for the Ukrainian representative in Stockholm, Jamala, will be created by Ivan Frolov, the professional fashion designer of Vogue UA and Dmitry Kuryata, the chief stylist of STB. The final decision between two outfits will be made at the dress rehearsal of the Second Semi-Final. Jamala wants her choice to be a fashion-statement!
Personally I prefer trouser suit, as I am a singer who moves on stage, doesn't dance, but just moves. Trousers makes a stable position on stage that is so important for my entry. I imagine a modern female, a cosmopolitan, not related to a certain culture. She is familiar to everybody, and everybody can mirror himself or herself in her. I am not averse to include some imprints and ornaments. The designers know me either as Jamala in sneakers or as Jamala on high heels. And I am very curious how they see me on the Eurovision stage.
We are interested to cooperate with Jamala, as she is a nice, talented and charismatic singer who actively supports Ukrainian designers, both experienced and young ones who are doing their first steps in fashion industry. Thanks to Jamala and her talent not only people from Ukraine but also thousands of viewers across Europe who will watch the Eurovision Song Contest will get to know our national designers. The special project Vogue UA and Jamala give an excellent opportunity for the Ukrainian designers to go beyond their usual creation of season-line fashion collection and try their creativity in making stage costume that requires additional professional knowledge and skills, Natalia Vasiura, the senior web-editor of Vogue UA commented.