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'United By Music' chosen as permanent Eurovision slogan

14 November 2023 at 13:00 CET
The European Broadcasting Union and SVT are excited to announce that 'United By Music' has been chosen as the slogan for the 2024 Eurovision Song Contest - and all future Eurovision Song Contests.

The legacy of Liverpool's good vibes lives on - with United By Music set to resonate from Merseyside to Malmö and well beyond.

The slogan was created by the BBC to demonstrate the unique partnership between the United Kingdom, Ukraine and Host City Liverpool at the 2023 Contest earlier in the year and reflects the power of music to bring people together across the world.

All the action from the Green Room during the Eurovision 2023 Grand Final in Liverpool Sarah Louise Bennett / EBU

Following its hugely successful use by the BBC, it was agreed by SVT and the Eurovision Song Contest Reference Group (the Contest governing board), to use United By Music for the upcoming Eurovision Song Contest in Malmö, Sweden, as well.

Furthermore, it was decided to keep the slogan for all successive events as part of the Contest’s global brand strategy.

The audience enjoying the spectacle of the First Semi-Final at Liverpool 2023 Chloe Hashemi / EBU

The decision creates continuity and consistency for future Eurovision Song Contests by using the same powerful slogan in 2024 and at every subsequent event.

A different slogan had been used at the event every year since 2002, except in 2009 when no slogan accompanied the Contest.

Alessandra and Mae Muller backstage at the Grand Final at Liverpool Arena
Chloe Hashemi / EBU

Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest, said:

"The Eurovision Song Contest is more than just a song competition; it's a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.

“By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music.

“As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger. ”

Loreen from Sweden, winner of the Eurovision Song Contest 2023 Corinne Cumming / EBU

Ebba Adielsson, Executive Producer of the 2024 Eurovision Song Contest for SVT added:

“After Loreen's win in Liverpool last spring, the whole machinery for the Eurovision Song Contest 2024 kicked into action and pretty soon the discussion about the slogan arose. We quickly realized that the great slogan chosen by the BBC says exactly what this competition is about, uniting in music, and we saw no reason to change something that sums up the foundation of the entire event so well.

“It’s great that the EBU has also decided that this is the slogan that will be used by all host broadcasters from now on. Right now, we are in the middle of the process of producing the artwork to match the slogan, which will be revealed soon.”

United By Music encapsulates the core values of the Eurovision Song Contest, which has a rich history of promoting diversity, inclusivity, and artistic expression. The slogan resonates with the Contest's ability to bridge differences and ignite a sense of shared community, regardless of nationality, language, or background.

It symbolises the unique platform the Eurovision Song Contest provides for artists to connect with millions of viewers worldwide, fostering a sense of togetherness and mutual appreciation.

The now permanent slogan will serve as a constant reminder of the Contest's central mission and its unmatched ability to unite people through the universal language of music.

The artwork which will accompany the slogan for the 2024 Eurovision Song Contest, the 68th edition, will be released in the coming months.

The Eurovision Song Contest will take place on 9, 11 and 13 May at the Malmö Arena. Ticket sales for the 9 shows, including dress rehearsals, will begin shortly.

The list of public service media broadcasters who will take part in the Contest in 2024 is currently being finalised and will be published in its entirety once preparations are complete.

The Eurovision Song Contest 2024 and beyond: United By Music

You can listen to all 37 songs of Eurovision 2024 via your favourite streaming service or watch the music videos on our YouTube channel.

The Eurovision Song Contest will take place in Malmö, Sweden on Tuesday 7 May (First Semi-Final), Thursday 9 May (Second Semi-Final) and Saturday 11 May (Grand Final) 2024.

Don't forget to download our app (for iOSAndroid), sign up to the official Eurovision Song Contest newsletter, and subscribe to the official podcast!