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TikTok returns as Official Entertainment Partner for Eurovision Song Contest 2024

04 April 2024 at 10:00 CEST
We are delighted to announce that, for the third year running, TikTok will be our Official Entertainment Partner for the Eurovision Song Contest 2024.

Every year, the TikTok community embraces this celebration of music and culture; sparking Eurovision trends that take off globally, inspired by the artists that they love. With over 589,000 posts for #Eurovision already, 2024 is set to bring the community closer to the Contest than ever.

As our Official Entertainment Partner, TikTok is the go-to destination for all things Eurovision.

With exclusive access and behind-the-scenes content, TikTok has reimagined the way the world's biggest live music event is experienced and celebrated. Now gearing up to elevate the fan experience to new heights, fans can search for the dedicated hashtag #Eurovision2024, which will unlock a treasure trove of exclusive content, taking them deeper into the heart of the Contest.

The TikTok community comes out in full force in support of Eurovision, with many artists trending throughout and after the contest including second place Finland's Käärijä who said: 'I’m just a normal guy who wants to make music and make people happy. Now Käärijä’s going viral on TikTok – I’m so happy!'

Join the conversation by searching #Eurovision2024 as the TikTok community and Eurovision fans around the world showcase and share their creativity and celebrate the joy of the world’s biggest and most loved song contest.

Follow your favourite Eurovision artists as well as TikTok creators who will sharing sneak peeks of the action throughout their time in Malmö, and follow @Eurovision for exclusive behind-the-scenes content and artist exclusives.