Skip to main content

TikTok to partner with the Eurovision Song Contest in Liverpool

24 March 2023 at 10:00 CET
A render of the Eurovision Song Contest stage in Liverpool
TikTok has been selected as the Official Entertainment Partner for the Eurovision Song Contest for the second year running, joining the Contest in Liverpool to give fans a front-row seat.

Following on from TikTok's immensely popular coverage of the 2022 Eurovision Song Contest in Turin, the social media platform will once again be offering unique insight into the 67th Contest in Liverpool.

As the Official Entertainment Partner, TikTok will become a go-to destination for all things Eurovision. From specially created livestreams and exclusive performances in the app, to music playlists and behind-the-scenes content, TikTok will bring its community of users into the heart of the Eurovision Song Contest.

Liverpool One, Liverpool BBC / James Stack

As well as discovering unique content from Liverpool, the TikTok community will also be able to watch livestreams of both Semi-Finals on Tuesday 9 May and Thursday 13 May, as well as the Grand Final on Saturday 13 May, via the @Eurovision channel.

Martin Österdahl, Executive Supervisor of the Eurovision Song Contest, says:

“Millions of new Eurovision Song Contest fans discovered the event through TikTok last year and we know millions more will be excited by this year’s extra special event in Liverpool. Both the Eurovision Song Contest and TikTok provide an international platform for discovering fresh new music and artists and we look forward to working together in creating more huge hits in 2023.”

TikTok comes to Liverpool 

TikTok is partnering with Visit Liverpool so that fans can use TikTok as their official guide to the city. Creators can use 'TikTok places' in-app to discover some of the best local spots recommended by the TikTok community - from the iconic Cavern Club, to the must-visit vintage shops and the ultimate foodie destinations.

Liverpool is home to one of the most thriving busking communities in the UK, who have turned to TikTok as their global stage. In the weeks the contest takes over the city, TikTok will be supporting busking sites around Liverpool showing where stars get started - with local artists performing together for fans visiting from all over the world. 

St George's Hall, Liverpool BBC / James Stark

For those visiting Liverpool during the contest, TikTok will be hosting an exclusive legends performance in the Eurovision Village - the official fanzone, on Friday 12 May at 19:30 CET. The Eurovision Legends will be revealed in the coming weeks. 

Susan Finnegan, Destination Liverpool Commercial Director, says:

“We’re delighted to be partnering with TikTok, showcasing our iconic city on a global stage and telling the authentic story of Liverpool through the eyes of visitors – the content creators. Partnering with such an influential brand has the power to make Liverpool once again stand out from the crowd nationally and internationally.”

Watch this Space, Man

The Eurovision Song Contest had a great impact on TikTok throughout 2022. As well as the Contest's own content, the participating artists thrived on the platform, like TikTok superstar Sam Ryder who represented the United Kingdom and came second to Ukraine with SPACE MAN. In 2023, Sam Ryder will be TikTok's official Eurovision ambassador throughout the Eurovision Song Contest.

Last year's Contest resulted in three billion views for the official hashtag #Eurovision2022 and over 5.8 million viewers tuned in across the three livestreams, broadcast from the official Eurovision Song Contest TikTok account.

Rich Waterworth, General Manager Operations Europe, TikTok, says: 

“Entertainment is at the heart of TikTok, and we're excited to partner with the Eurovision Song Contest once again to bring the magic of the world’s largest live music event to our community. We've seen Eurovision legends start their journeys on TikTok and Eurovision songs thrive on the platform well beyond the contest itself. We can't wait to see what Eurovision 2023 has in store."

You can listen to all 37 songs of Eurovision 2024 via your favourite streaming service or watch the music videos on our YouTube channel.

The Eurovision Song Contest will take place in Malmö, Sweden on Tuesday 7 May (First Semi-Final), Thursday 9 May (Second Semi-Final) and Saturday 11 May (Grand Final) 2024.

Don't forget to download our app (for iOSAndroid), sign up to the official Eurovision Song Contest newsletter, and subscribe to the official podcast!