Earlier this year, Dutch television announced Pierre Kartner as song writer and composer of the Dutch 2010 entry. He wrote Ik Ben Verliefd (Shalalie), which each of the five contestants was asked to produce in their own style. For the first time since 1998, the Dutch entry will be performed in Dutch.
Sieneke (coached by Marianne Weber) gave a typical Dutch performance of the song, featuring organ and accordeon sounds, Vinzzent (coached by Grad Damen) chose for a summer sound. Loekz, consisting of Jezebel, Elske, Merel, Dessa(lee), Esra and Martine (coached by Frans Bauer) went for a strong choreography and a more Arabic sound. The sound track of Peggy Mays (coached by Albert West) was build around the flute track and the backing vocals. Marlous (coached by Corry Konings) went for an act with Spanish influences.
Radio DJ Daniël Dekker, singer and actress Tatjana Simic, singer George Baker, and 'Mr Eurovision' Johnny Logan each had a 20 percent stake in the decision. The studio audience also had a 20 percent stake.
After a tie, composer Pierre Kartner was supposed to make up his mind to pick the Dutch contestant for the 2010 Eurovision Song Contest. Initially, Pierre Kartner refused to choose the winner of the show. After long hesitation and strict instructions from the producer, he chose Sieneke to sing his song Ik Ben Verliefd, Shalalie.
Last year, The Toppers with their song Shine didn't get further than a 17th place in the second Semi-Final of the Eurovision Song Contest.