Late last year the logo for the Eurovision Song Contest 2021 was released which payed homage to the design of 2020, but with distinctively different elements to bring it into the New Year and new season. Now, it's design has been released, so let's find out what it's all about!
At the stroke of midnight on 1 January 2021, Eurovision fans from all over Europe were surprised with a new announcement. Together with Duncan Laurence, host broadcasters NPO/NOS and AVROTROS launched a video with their vision of the year 2021. "Again, what is it really about? These strange times have only made the answers seem more clear to me. Me just loves to be we," Duncan said in the video that's all about celebrating we, once again.
A sneak peak of the new and animated artwork was revealed at the end of the video which you can now see on all the official channels of the Eurovision Song Contest.
The new festive, bold and data driven logo was designed by CLEVER°FRANKE and visualizes all participants coming together in Rotterdam, the host city and Europe's beating heart for this year's Eurovision Song Contest. MediaMonks and NEP joined the design team to add a new system that makes the artwork usable on every platform and seen everywhere, such as on TV shows, bus stops, merchandise and online. Over the next few months, you may even spot the new design on many trams around Rotterdam!
You can, for example, find it on mugs and T-shirts.
Splash of colour
The colour palette used for the design is based on the flags of all the participating countries. They're actually the same as the event design of 2020 but bolstered with secondary colours of bright green, pink and purple to emphasize festivity.
Abstract patterns with sharp, graphical shapes symbolize 6 keywords that celebrate the Netherlands: landscapes, water, bridges, fields, creativity and resilience. You will find these patterns used in backgrounds and on the 'track'.
The track expands the flag-coloured beams of the logo to create a forever repeating track to symbolize the theme: it keeps opening up. It's based on the symbol and perspective of the stage design, which was created by Florian Wieder last year. The form can be adjusted in many ways so long as the rhombus shape is preserved.
We can't wait to Open Up to all the different music and creativity that the Eurovision Song Contest will bring to us in 2021!