Like a Tattoo: The mark that Loreen is leaving beyond Liverpool

When we watched Loreen lift the Eurovision trophy at Liverpool Arena in May, following her momentous win for Sweden with Tattoo, as with every Eurovision winner we had hoped that the song and artist would go on to achieve great success beyond the Contest. As is now customary behaviour from Loreen, however, the Eurovision 2023 winner has gone on to exceed many expectations since that very victory was announced just a short time ago.

Tattoo’s success on the charts across the globe has been well documented. But such feats bear repeating, so let’s have a round-up of some chart highlights plus plenty of other high-notes that have occurred since Loreen left Liverpool in a haze of golden confetti.

At the time of writing, out of all songs released around the world in 2023, Tattoo by Loreen is in the Top 40 most streamed songs of the year so far on Spotify, globally. The crossover hit is currently the number 1 most streamed song by a Swedish artist in 2023. 

Tattoo has very quickly become the 8th-most streamed Eurovision song of all time on Spotify. And next week, on the week commencing Monday 24 July (if not before then!), Tattoo is confidently on track to become only the 8th Eurovision song in history to pass the 200 million streaming mark on the streaming platform. It will be the fastest time in which a Eurovision song has ever managed to achieve this. 

In the weeks following its Eurovision Song Contest win, Tattoo entered the official singles charts of 25 countries around the world, reaching the Top 10 in most of them, and peaking at the number 1 position in 8 countries: Austria, Belgium, Greece, Iceland, Luxembourg, Netherlands, Sweden and Switzerland. 

The song also peaked at number 2 in the United Kingdom, improving upon the number 3 position that Loreen’s previous Eurovision winner, Euphoria, achieved in 2012. At the time of writing, in its 9th week on the official UK singles chart, Tattoo remains inside the Top 20 still. 

On the Global Spotify daily chart, Tattoo by Loreen has broken no less than three streaming records following its Eurovision win. It’s the highest charting Eurovision song of all time on there, thanks to its peak at number 5. And the 4,275.290 plays it received on Sunday 14 May means that it can boast the highest number of daily streams for a Eurovision song of all time, plus the highest ever number of daily streams for a Swedish female artist. 

The song is still riding high on the Global Spotify Top 200 at the time of writing, maintaining what's currently a 72-day streak on there. 

Since introducing the world to Tattoo, Loreen has had media outlets and publications across the world forming an orderly queue to meet with her and discuss the song, her Eurovision experience and her plans for the future, to share with their readers. As well as eye-popping cover features for Rolling Stone and Vogue, Loreen has also had sit-down time with the likes of NME, Attitude, Metro, têtu, Vice and Pop Crave. The Swedish pop talent has also appeared everywhere from MTV and iHeart Radio, to Jessie Ware’s Table Manners podcast and ITV’s Lorraine!

With the world’s press having had the opportunity to meet her, now it’s the turn of the world’s population! At the beginning of the summer, Loreen announced that she was embarking on a European tour which begins in Dublin at the start of November and ends in Paris a month later. All dates, cities and tickets can be found right here.

Loreen isn’t waiting around until late 2023 to go out there and perform for her fans though. In recent weeks she’s played at some huge festivals such as SAGA in Bucharest and Mighty Hoopla in London, headlined Barcelona Pride, and has been booked to perform at the RIX FM festival in Stockholm next month. 

The artist has also been heading out across Europe to perform Tattoo for TV audiences, too. A rendition from the Eurovision winner was included as part of the season finale of Germany’s Next Top Model in June. And back home in Sweden, her first televised performance of the song since bringing victory to her nation once more in Liverpool - at SVT’s Allsång på Skansen in July - saw the episode become the most watched TV show of the week there.

The iconic Eurovision Song Contest trophy isn’t the only new addition to Loreen’s mantelpiece this year; in June, British magazine Attitude honoured her as Pride Icon at the Attitude Pride Awards. She might have a couple more gongs to add to this, too; in September, the 44th Rockbjörnen Awards will take place in Stockholm, where Loreen is nominated as Female Artist of the Year and Tattoo is up for the Song of the Year prize. 

Before we head to Malmö in 2024, we're looking forward to seeing what new highs our Liverpool 2023 winner can continue to achieve, as Tattoo remains a staple soundtrack to this summer for so many.