Schwarzkopf & Henkel is one of the leading companies in the hair cosmetics industry and part of the retail division within the Henkel group. For the first time this year, Schwarzkopf & Henkel becomes a partner of the Eurovision Song Contest and will be granted extensive association, event, media and new media rights around the 2009 events in Moscow.
The agreement, which is part of an international commercial and marketing platform developed by the EBU for the Eurovision Song Contest, was negotiated by T.E.A.M. (Television Event and Media Marketing AG). Since 2004, T.E.A.M, based in Lucerne, Switzerland, is the worldwide exclusive marketing agency for the commercial rights of the Eurovision Song Contest.
"The European Broadcasting Union is pleased to welcome Schwarzkopf & Henkel in the Eurovision Song Contest family. A partnership with a world-class company like Schwarzkopf & Henkel and their brand Taft is essential for the continuous inspiration, development and success of the Eurovision Song Contest," commented Bjørn Erichsen, Director of Eurovision TV.
"Home for bright talents"
"The Eurovision Song Contest is a home for bright talents, and we are proud that the brand Taft becomes the Official Hairstyling Partner of the Eurovision Song Contest 2009 in Moscow. The Taft brand identity fits the Eurovision Song Contest format perfectly: Taft is open for experiments and offers unlimited self-expression through changing appearance and image with ease. We are convinced that the participation in the Eurovision Song Contest project will contribute to the success of Taft and the company," said Vitaliy Zaika, Marketing Director of Schwarzkopf & Henkel Russia.
The Eurovision Song Contest has a rich tradition and heritage, dating back to 1956. It is one of the few truly pan-European television programmes transmitted live via the Eurovision satellite network, in prime time on free-to-air television. It is watched by some 100 million viewers throughout Europe and beyond.