SVT appoints Eurovision Song Contest 2024 core team

Newly appointed Executive Producer, Ebba Adielsson said:

‘I am very proud and excited about this extraordinary assignment and can finally present the first key roles and leadership of the core team that will lead Eurovision Song Contest 2024. It is impossible to find a more experienced trio in this context, and it feels extremely reassuring to have them on board in this gigantic and very complex productions.’

Ebba will assume the role of Executive Producer and overall responsibility for the Contest in 2024; she will temporarily step down from her role as head of SVT Entertainment. 

Christel Tholse Willers is the Executive Producer responsible for communication, press, brand, and event in collaboration with the Host City. Christel had a similar role when Malmö hosted the Contest in 2013, and has a solid background in Melodifestivalen, including as Executive Producer.  

Tobias Åberg is responsible for overall technical production in the role of Executive in Charge of Production and was also part of the core team in 2013 and 2016. Since then, he has served as Head of Production or a technical expert in Eurovision Song Contest productions for the past eight years, most recently working with the BBC in Liverpool.  

Johan Bernhagen, along with Martin Österdahl, was Executive Producer for the Contest in 2016 and Head of Productions in Malmö in 2013. This time, he will be Executive Line Producer and will be responsible for the finance and overall technical production together with Tobias Åberg.  

The remaining positions in the core team will be filled shortly.  

The deadline for for Swedish cities to express their interest in hosting the Eurovision Song Contest was Monday 12 June. Discussions are now taking place with several municipalities to find an efficient and sustainable collaboration. The aim is for the Host City to be presented during the summer.