Super Bock, one of Portugal’s most recognised consumer brands, joins as Official Partner of the 2018 Eurovision Song Contest in Lisbon. As such, Super Bock Group has been granted extensive global association, event and digital rights for the upcoming Eurovision Song Contest.
Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest at the European Broadcasting Union (EBU) said: "Super Bock has a long tradition as Portugal’s favourite beer, aiming to be the beer to accompany its consumers during the unique moments in their lives. A partnership between Super Bock and the first-ever Eurovision Song Contest on Portuguese soil feels like a natural fit."
Maria Estarreja, Sponsorships, Water, Cider & Other Categories Director at Super Bock Group said: "It is an honor for Super Bock to be the official beer of the Eurovision Song Contest, the biggest international event to take place in our country in 2018. As number-one brand in music in Portugal, we are committed to providing memorable experiences for music lovers and this festival is a magnificent opportunity to be with more than 200 million viewers worldwide."
Super Bock joins Visit Portugal, Osram and The Native, all of which were announced earlier.
The 2018 Eurovision Song Contest is set to take place on the 8th, 10th and 12th of May in Lisbon. The shows will be co-produced by the European Broadcasting Union and 43 of its Member Broadcasters, including Host Broadcaster RTP from Portugal.