Every year the stage design is one of the most anticipated elements of the Eurovision Song Contest alongside the theme artwork and of course the songs. Swedish broadcaster SVT has revealed the stage design for 2016 which is described as powerful and brave. The set has been designed by Frida Arvidsson and Viktor Brattström who also produced the stage for the 2013 Eurovision Song Contest in Malmö.
The set designers have used light as a strong component to create depth. "We want to do something that makes people wonder if it’s even possible", says Viktor Brattström. Plans also include an innovative LED wall which allows the artists to move inside it. "Normally an LED wall is a flat background wall at the very end of the stage. We have broken up the wall and made it possible for people to move inside it" he added.
Reflecting on the 2016 design compared to the stage in Malmö in 2013, Frida Arvidsson said, "Back then we focused on a softer expression with no pixels and projections. This year we are trying to play with the room and create optical illusions".
Producer, Sven Stojanovic, is very impressed with the design plans; "It’s really a great looking stage, giving us something that we haven’t seen before. In a way the stage gives us almost unlimited possibilities but at the same time forcing us to think in a new way. Creatively it’s both challenging and inspiring".