Confirmation of the partnership was announced by the Executive Supervisor of the Eurovision Song Contest on behalf of the European Broadcasting Union (EBU), Jon Ola Sand.
"For the fourth consecutive time, we are delighted to welcome Schwarzkopf back as the official Beauty Partner for the Eurovision Song Contest. They have shown huge dedication and have an excellent track record in partnering with this great pan-European event," Sand says.
Schwarzkopf is one of Europe's premier beauty brands, standing for quality, modernity and innovative strength. It is the most successful brand within the Henkel portfolio and has partnered the Eurovision Song Contest in five of the last six song contests.
“I am happy that we can continue this fantastic partnership between Schwarzkopf and the Eurovison Song Contest. The contest is the arena of maximum impact where everything from the trendy or timeless to the dramatic or playful expressions are put on display. It's a challenge that Schwarzkopf loves and here we can contribute with our more than 100 years of expertise and the latest innovations in hair. We want to help the performing artists feel that they can give it all to the audience by expressing themselves with their music as well as their stage appearance”, says Michael Kellner, Nordic General Manager of Henkel Beauty Care Retail.
The 2014 Eurovision Song Contest, hosted by the EBU Member and Danish public broadcaster DR will take place in Copenhagen on the 10th of May, following Semi-Finals on the 6th and 8th of May.