Henkel is one of the world's largest consumer goods companies and will activate the sponsorship under the Schwarzkopf brand, which is one of Europe's premier beauty brands, standing for quality, modernity and innovative strength. With annual sales of 1.7 billion euros, Schwarzkopf is the most successful brand within the Henkel portfolio.
Schwarzkopf has a successful track record as a Eurovision Song Contest sponsor in 2009 in Moscow. As the Eurovision Song Contest's sole Presenting Partner for 2011, Schwarzkopf has been granted extensive pan-European media, association, event and new media rights for the upcoming events in Germany.
The agreement, which is part of an international commercial and marketing platform developed by the EBU for the Eurovision Song Contest, was negotiated by T.E.A.M. (Television Event and Media Marketing AG) based in Lucerne, Switzerland. T.E.A.M. is the worldwide exclusive marketing agency for the commercial rights of the Eurovision Song Contest since 2004.
"We are excited to welcoming the Schwarzkopf brand back in the Eurovision Song Contest family, after the successful partnership in 2009," Jørgen Franck, Director ad interim of Eurovision TV says.
"The Eurovision Song Contest is truly a perfect fit for our Schwarzkopf brand as they are both unique in heritage and professional quality, reaching millions of homes worldwide," says Björn Osterndorff, Corporate Director International Media at Henkel.
The Eurovision Song Contest has a rich tradition and heritage, dating back to 1956. It is one of the few truly pan-European television programmes transmitted live via the Eurovision satellite network, in prime time on free-to-air television, as well as online. The three shows attract a total of over 100 million viewers throughout Europe and beyond.