"We are very glad to welcome Schwarzkopf back again as Official Partner of the Eurovision Song Contest. They have been a loyal partner in organising Europe's favourite TV show over the past years and we are pleased with their involvement with yet another great event in 2012." says Jørgen Franck, TV Director ad interim of the EBU.
Schwarzkopf is one of Europe's premier beauty brands, standing for quality, modernity and innovative strength. It is the most successful brand within the Henkel portfolio and has a successful track record as a Eurovision Song Contest sponsor in 2009 and 2011 in Moscow and Düsseldorf respectively.
"Schwarzkopf is an innovative, upswing and ambitious brand. We are caring for the most high-profile and trendy events that reflect our brand with more than 100-year history centred on fashion, style, beauty and professional experience. The Eurovision Song Contest concept is close to us with its approaches. Moreover, we are aimed at the same target audience. This synergy shapes up success and efficiency of our long-term cooperation which definitely facilitates the image improvement of Schwarzkopf." says Sergey Bykovskih, Vice President & General Manager of Cosmetics and Personal Care, Russia & CIS, Schwarzkopf.
As an Official Partner for 2012, Schwarzkopf has been granted extensive pan-European media, association, event and new media rights for the upcoming events in Azerbaijan.
The three shows of the 2012 Eurovision Song Contest, Semi-Finals on 22nd and 24th of May and the Final on 26th of May 2012 will be held in Baku, Azerbaijan and televised live, hosted by the Azeri public broadcaster Ictimai TV.