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Schwarzkopf continues Eurovision partnership

22 November 2012 at 13:00 CET

Confirmation of the partnership was announced by European Broadcasting Union (EBU) Director Media Annika Nyberg Frankenhaeuser.

"We are happy to welcome back Schwarzkopf as the Official Beauty Partner of the Eurovision Song Contest for the third year running," Ms Nyberg Frankenhaeuser said.  "Schwarzkopf have established an outstanding track record in the previous years. We are especially pleased to confirm their involvement for 2013."

Schwarzkopf is one of Europe's premier beauty brands, standing for quality, modernity and innovative strength. It is the most successful brand within the Henkel portfolio and has partnered the Eurovision Song Contest in four of the five last song contests.

"The Eurovision Song Contest is truly a perfect fit for our Schwarzkopf brand as they are both unique in heritage and professional quality, reaching millions of homes worldwide" says Klaus Strottmann President & General Manager Henkel Norden AB.

As an Official Beauty Partner for 2013, Schwarzkopf has been granted extensive pan-European media, association, event and new media rights for the upcoming events in Sweden.

The 2013 Eurovision Song Contest, hosted by the EBU Member and Swedish public broadcaster SVT will take place in Malmö on the 18th of May, following Semi-Finals on the 14th and 16th of May.