Alt-pop sensation S10 to represent the Netherlands 🇳🇱07 December 2021 at 16:00 CET
S10 (pronounced: 'ès-ten’)is the stage name of Stien den Hollander, one of the leading lights of the Dutch alt-pop scene.
The 21-year-old artist shares her most personal stories through song, rap and spoken word, and because the stories are her own, it’s important that she tells them in her own language: S10 will sing in Dutch.
With millions of streams to her name, collaborations with some of Netherlands’ biggest artists, and rave reviews from music critics, S10 is making quite the name for herself.
S10 signed her first record deal with label Noahs Ark at the age of 17, enabling her to record debut album Snowsniper (2019), which won the Netherlands’ most prestigious music award: an ‘Edison’.
Her second album Vlinders was released a year later, in 2020, and was followed by a sold-out tour and chart-topping singles.
S10 said of her ticket to Turin:
Music is everything to me. I hope my music can bring something to other people’s lives, simply because it has done so much for me. Which is why I could almost explode with joy at the idea that I’ll be taking part in the Eurovision Song Contest this year. In front of such a massive audience, being able to do something that’s such an honour while representing the Netherlands… I think it’s absolutely wonderful.
Speaking on behalf of the selection committee, Eric van Stade, General Manager of AVROTROS, added:
S10’s song displays guts and authenticity. While normally we don’t reveal anything at this stage beyond the artist’s name, this time I dare to make an exception. S10 remains true to herself and her unique style. This means that, having selected English-language entries for the last 11 years, we’re now sending a Dutch song to the Eurovision Song Contest. We’re sticking our necks out with this choice, which the selection committee is behind unanimously. It promises to be another very special edition for the Netherlands.
More details will be revealed soon.