Royal Caribbean is the Official Cruise Line of Eurovision 2024 & 2025

Executive Supervisor Martin Österdahl said: 

‘We’re thrilled to announce our exciting new partnership with Royal Caribbean International. The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike and can't wait to set sail together on this new adventure!’

The partnership will bring to life a wide range of branding moments and experiences, including in venue dressing, host city promotion and more, visible to 37 participating countries and millions more watching online.  

The collaboration will debut ahead of the upcoming 68th Eurovision Song Contest in Malmö in May 2024, along with the start of Royal Caribbean’s highly anticipated European season with six ships sailing from eight homeports across the continent, visiting a lineup of landmark destinations. 

Ben Bouldin, vice president of Europe, Middle East and Africa, Royal Caribbean International, added:

‘As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and the Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.’ 

About Royal Caribbean International

For those who love live entertainment, exploring the world and creating life-long memories, Royal Caribbean’s 2024 summer season is the holiday that brings all three together into the ultimate family holiday. Guests can expect to be blown away with a bold lineup of full-scale shows across the cruise line’s four signature “stages” – air, ice, water and theater – alongside live music and comedy. With over 50 years of experience offering holidays with something for every member of the family, no matter what age, Royal Caribbean delivers wow moments and memory-making opportunities with every sailing.  

More exciting news, including details on how fans can get their hands on coveted tickets with Royal Caribbean, will be revealed in the coming months.