The Eurovision Song Contest 2020 creative team has expanded; designer Diek Pothoven has been appointed as Head of Fashion. In his role, Diek is responsible for the look and feel of the dancers and artists in the special acts for the 2 semi-final shows as well as the Grand Final. Together with the rest of the creative team, he will ensure that each act gets the unique look they are going for.
It is essential to Diek that the 2020 Contest tells a story. "For the artists and dancers in the special acts, we are going to design complete collections that have to convey the artistic message. We are very much looking forward to showing what we can create to such a large audience; not just to dress the artists and dancers, but to develop their spectacular outfits in collaboration with the top Dutch studios."
About Diek Pothoven
Diek Pothoven (26) works with Luuk Kuijf as Co-Creative Director at the helm of design studio MARTAN, in which he creates fashion collections, shows and films. Last summer, he worked on the short film House of Salt which premiered in the Muziekgebouw aan 't IJ in Amsterdam, a collaboration with director Willem Gerritsen (known from the show Penoza, among others) and the renowned Asko | Schönberg orchestra. In addition, Diek was responsible for the 50th anniversary of Rob Peetoom, directed the couture shows of Iris van Herpen in Paris and has created events for Swarovski and Zalando. Additionally, he was an art director for Amsterdam Fashion Week.
"The Netherlands is a source of much fashion talent. We have asked talented young designer Diek Pothoven to surprise Europe with quirky choices when it comes to the clothing of artists and dancers. Every act is unique and requires a different approach," said Gerben Bakker, Head of Show of the Eurovision Song Contest 2020. "With Pothoven's academic background and position within the fashion industry, the Eurovision Song Contest will take on the high-end character it deserves. In addition, its creative approach will it an exceptional fashion show for the 180 million viewers worldwide."