The design, which forms the visual basis for the 3 shows and the event, symbolizes the celebration of the 65 years of Eurovision Song Contest and the 41 countries that will take part.
The Eurovision Song Contest was established a decade after the Second World War with the aim to bring Europe closer together through music. Over the last decades, the competition has opened itself up to new countries, new talent and new technology. To reinforce that message, a data-driven vignette has been developed that celebrates the story of the Eurovision Song Contest in a contemporary way.
The logo is an abstract representation of the flag colours of the 41 countries participating in 2020 in order of their first participation.
The logo builds on the design of previous editions of the Eurovision Song Contest that were held in the Netherlands.
"This design follows the characteristics of Dutch Design: minimalistic, experimental and innovative. It tells a story, it’s colourful, festive and, not unimportantly, widely applicable," says Sietse Bakker, Executive Producer Event of the Eurovision Song Contest 2020. "Coincidentally, the first Eurovision Song Contest was opened by the Netherlands in 1956, hence the timeline starts with the colours of the Dutch flag."
Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest for the European Broadcasting Union (EBU): "We are extremely pleased with the artwork for the Eurovision Song Contest 2020 that perfectly celebrates our 65 year heritage. The impactful design also encapsulates the event’s modern values of diversity and inclusivity and beautifully complements this year’s slogan 'Open Up'”.
The artwork contest, where 11 Dutch agencies participated, was won by agency CLEVER°FRANKE, which developed the emblem with the help of proprietary software.