Prior to the competition, composers Pete Waterman and Mike Stock admitted that they thought it was highly unlikely that the United Kingdom could win the contest, however Josh Dubovie remained professional and upbeat throughout his time in Oslo and in almost every quarter won praise for his attitude and the way he conducted himself throughout his time in Norway.
We cannot argue with the voting
BBC Radio 2 commentator, Ken Bruce paid tribute to Josh by saying "Josh is a terrific guy, and a great performer, but you cannot argue with the voting. In years gone by you could have done, but not now as each country has 50% of it's votes decided by a professional jury, and Germany managed to win after many years of disappointing results."
The Daily Mail newspaper featured a large article which mainly focused on the fact that the United Kingdom had finished last twice in the last three years, and three times in the past eight years, and summarised by saying "The public and the experts of Europe were united, we were rubbish." The article was more critical about the song itself rather than singer Josh, citing that the song That Sounds Good To Me just wasn't good enough for the competition.
The Daily Express made an interesting comparison to the 1974 Eurovision Song Contest, saying that although Germany may have finished in last place in Europe's Favourite TV Show that year, West Germany did go on to win the Football World Cup that summer, and maybe after the United Kingdom's last place in this years contest, England could go on to score a victory in South Africa in the World Cup!.
Digital Spy highlighted the early viewing figures from the weekend indicated that BBC viewing figures were down on previous years, and it could have been one of the lowest and most disappointing sets of viewing figures in recent times, although the BBC has not confirmed this yet.
Last year in Moscow, Jade Ewen restored some pride for the United Kingdom by finishing in fifth place with the Andrew Lloyd Webber and Diane Warren composition It's My Time. After returning to last place in Oslo, there is a lot of speculation in the United Kingdom as to what the approach of broadcaster the BBC will be for 2011.