Today in a press release from the BBC, it was announced that successful hit-maker Pete Waterman would write and produce this year's entry for the United Kingdom.
Waterman has been responsible for over 200 hits, working with famous artists such as Kylie Minogue, Donna Summer, Geri Halliwell, Westlife, Rick Astley and Steps. He has also worked with the United Kingdom's 1993 entrant, Sonia.
Waterman seems upbeat about his selection and said: "Eurovision is one of those iconic competitions that has stood the test of time and keeps coming up with great acts, great tunes and great performances. Life's full of challenges and I'm relishing the opportunity to put my own stamp on this one."
Commenting on the recruitment of Pete Waterman, BBC executive producer, Phil Parsons said: "This year, with an extremely successful pop writer, the aim is to build on the UK's success while moving on in style and doing something different. Pete Waterman has an incredible track record of hits that are known all around Europe so we're thrilled that he has taken on the Eurovision Song Contest."
The BBC are yet to announce whether or not this year's selection format will follow that of 2009 but we will post any announcement here in due course.