With the occasion of the release of their new album Elysium, the Pet Shop Boys have given several promotional interviews to the media. In the one made by The Arts Desk they confirm some Eurovision Song Contest connection.
The first single from Elysium is called Winner, a mid-tempo anthem that fitted very well in the spirit of the London Olympics but Neil Tennant, singer of the Pet Shop Boys, explains that when writing it he was thinking about the Eurovision Song Contest:
When we started writing this it seemed to be like a Eurovision Song Contest song
"...we were inspired by Take That's Greatest Day during our tour together and thought we should write a mid-tempo anthem. From my perspective, I was thinking about the Eurovision Song Contest", Neil explains. So even if ended up being matched with the Olympic Games "the references to competing, in my mind, at the time, were about entering Eurovision and it coming from Kazakhstan"..
While Kazakhstan is not participating in the Eurovision Song Contest it doesn't seem out of place to think it could have represented the UK as Neil also confirms that the Pet Shop Boys have twice been approached by the BBC in the past to write the Eurovision Song Contest entry for the UK: "we thought if we had the right song we might give it to them".
Below you can watch the video of the song that the Pet Shop Boys wrote with Eurovision in mind, Winner: