The theme art design of the 2010 Eurovision Song Contest was designed by the award-winning Norwegian design firms Gosu, Handverk and Snøhetta, based on a detailed brief of NRK.
During the press conference, Executive Producer Jon Ola Sand of NRK explained why they chose for 'Share The Moment'. Svante Stockselius, Executive Supervisor of the contest on behalf of the EBU, told the press that he "never saw a host broadcaster being this well prepared at this time of the year".
"We want to share the Eurovision Song Contest, rather than just broadcast it," Hasse Lindmo, TV-producer of the contest for NRK, said to Eurovision.tv. "One particular thing that makes the Eurovision Song Contest such a unique event is the fact that it's the only time of the year in Europe that some 125 million people are doing exactly the same thing, at exactly the same time. Whether you're in Iceland or in Armenia, in Portugal or in Finland. Or here in Oslo," Lindmo explained. "What do some 125 million people look like? That was one of our main questions."
The coloured spheres represent gathering people and the diversity of emotions surrounding the Eurovision Song Contest.
The theme 'Share The Moment' will be closely embedded into the two Semi-Finals and the Final of the 2010 Eurovision Song Contest, as well as in the events in the weeks and months leading up to it, such as the draws, the Heads of Delegation meeting in March, the welcome reception in mid-May and after-parties.