The slogan for the Eurovision Song Contest 2020 is ‘Open Up’. Together, the theme and slogan are the creative foundation for all choices made around the show in Rotterdam, the Netherlands.
“The slogan ‘Open Up’ is intentionally incomplete: Open up to each other. Open up to music. Open up to Rotterdam. Open up to... whatever you choose! Feel the freedom to complete the slogan in your own way. That way we get to know each other better,” says Sietse Bakker, Executive Producer Event of the Eurovision Song Contest 2020.
“We have looked for a theme and slogan that reflect what the Netherlands stands for and which the Dutch can identify with; a country with an open mind to the world, where we speak our mind, with respect for each other. We also found it important to choose a theme that reflects the spirit of our times. People are concerned about increasing polarization and freedom isn’t as self-evident for everyone as it should be," emphasised Sietse. "With the slogan 'Open Up’, we warmly invite people to open up to others, to different opinions, each other's stories and of course to each other's music.”
The Eurovision Song Contest was established 10 years after the Second World War to bring Europe closer together through music. In recent decades, the competition has continuously opened itself up to new countries, new talent and new technology. In 2020, the 65th edition will take place in Rotterdam, 75 years after the liberation of the Netherlands and 80 years after a devastating bombardment of the city
Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest for the EBU affirmed the fit of the slogan for this year’s Contest: “Open Up is the perfect slogan for the Eurovision Song Contest as it celebrates its 65th edition. In 1956, only 7 countries could watch the competition and since then we have opened up to the whole of Europe, to Australia and now, via streaming, to the whole world. The values of the Eurovision Song Contest are universality and inclusivity, and our proud tradition of celebrating diversity through music. Now we can add a new one – that of openness.”
The matching artwork for the Eurovision Song Contest 2020 is currently being developed and is expected to be revealed later this year.