Invivo X Unity: First Official Prosecco of Eurovision to launch 🇮🇹05 April 2022 at 18:00 CEST
Innovative and multi award-winning Invivo is launching a new Eurovision Song Contest wine range: Invivo X Unity. Featuring a Prosecco DOC (‘Denominazione di Origine Controllata’ – designation of controlled origin) and Prosecco Rosé DOC, Invivo X, Unity is launching this Spring and will be showcased at the hugely popular Eurovision Song Contest as its official Prosecco.
Bottles will be available in stores in Europe and beyond from April.
The range will be available at Conad (the exclusive retailer in Turin and North West Italy), and at European stockists including Systembolaget in Sweden, Vinmonopolet in Norway, Alko in Finland along with other retailers, and Domaine Boyar in Bulgaria. More online shopping options for Europe will be announced soon, and Unity will also be available in the UK, Cyprus, Israel, Iceland and New Zealand this year, with more to be confirmed.
Invivo’s co-founder Tim Lightbourne shared the news:
‘Eurovision is iconic and we’re delighted to be working with the like-minded team – what better platform to launch Unity than with Eurovision’s millions of fans across Europe. Rob [Invivo’s other co-founder] and I attended the Eurovision finals a few years ago and were impressed by the passion and dedication from fans, and all the glamour and diversity from the participants!
A philanthropic approach is also important to us at Invivo and there is an ongoing charitable element to Unity wines, that supports communities that are important to Invivo and the Eurovision audience. This year we will be donating a portion of Unity proceeds to the Red Cross.
Unity will be served throughout the Semi-Finals and Grand Final of the Eurovision Song Contest, enjoyed by hundreds of contestants and their delegations, and by the winners of the Contest. Invivo will also be sponsoring Eurovision Song Contest fan clubs and parties throughout May.
Martin Österdahl, Executive Supervisor of the Eurovision Song Contest, commented:
‘We are pleased to be creating the first official Prosecco of the Eurovision Song Contest with Invivo and it couldn’t be a better time as we host the world’s largest live music event in the home of Prosecco, Italy. We’ve never needed more Unity and now both our fans around Europe and contestants backstage can raise a glass and celebrate one of the most important values of the Eurovision Song Contest.’