Norwegian, one of the leading low-cost airlines in Europe, has been granted an international sponsorship package including pan-European association, media and new media rights for the upcoming events in Oslo. As a key part of the sponsorship rights Norwegian will become the Official Airline of the Eurovision Song Contest 2010 and will offer competitive low cost fares to Oslo from 27 European countries for the Eurovision Song Contest community.
The agreement, which is part of an international commercial and marketing platform developed by the EBU for the Eurovision Song Contest, was negotiated by T.E.A.M. (Television Event and Media Marketing AG) based in Lucerne, Switzerland. T.E.A.M. is the worldwide exclusive marketing agency for the commercial rights of the Eurovision Song Contest since 2004.
"The European Broadcasting Union is very pleased to welcome Norwegian on board as Official Airline of the 2010 Eurovision Song Contest. It's an airline with an excellent reputation, both for their efficient operations as well as their competitive rates." commented Jørgen Franck, Director Ad Interim of Eurovision TV.
"With Norwegian's 220 routes in Europe, it is only natural that we are part of such a large event as the Eurovision Song Contest Final when it is held here in Norway. We are truly looking forward to flying many musicians and other guests to our country for this exciting event. Apart from flying people to Norway for the event, our aim is also to make sure as many people as possible discover what a great holiday destination both Norway and the rest of Scandinavia is," said Bjørn Kjos, CEO of Norwegian.
The Eurovision Song Contest has a rich tradition and heritage, dating back to 1956. It is one of the few truly pan-European television programmes transmitted live via the Eurovision satellite network, in prime time on free-to-air television and is watched by some 125 million viewers throughout Europe and beyond.