The new logo for Eurovision 2021
The new logo for Eurovision 2021 Photo: Clever ° Franke

This is the new logo of Eurovision 2021

With a new Eurovision edition comes a new logo design. In 2021, the Dutch Core Team has chosen to look ahead and emphasise connection and togetherness.

The logo for the canceled 2020 edition presented a data-driven visualisation based on the flags of all participating countries and told the story of the Eurovision Song Contest's 65 year history. The new design is inspired by the world map with Rotterdam as the beating heart of Europe in May 2021. “The logo connects Rotterdam with the capitals of the participating countries and symbolises coming together, regardless of the form,” says Sietse Bakker, the Executive Producer of the event.

Explanation of the 2021 logoCLEVER ° FRANKE

Like last year, the logo and concept was developed by agency Clever ° Franke, which generated the logo using software developed in-house. The design of the 2020 edition was awarded a European Design Award and a Red Dot Design Award. Co-founder Gert Franke said they "extended the style from last year to 2021" and retained the "simple, intelligent, minimalist and experimental" elements but then added a "festive touch, to celebrate the return of the Eurovision Song Contest."

The renewed logo symbolises the connecting power of the Eurovision Song Contest "and it shows that we are open to everything the participants have to offer," said Sietse. He went on to say that the Eurovision Song Contest "will continue next year, no matter what" and that they "hope to welcome the participants, press and fans to Rotterdam in May; physical if possible, virtual if necessary."

The introduction of a renewed logo also signals that it's time to leave 2020 behind us and to start looking towards 2021 with a positive view: “Thanks to developments regarding vaccines and reliable rapid tests, we are now cautiously optimistic about what can be done responsibly in May,” said Sietse. “And all of Europe is now watching us. With creativity and decisiveness, inspired by that typical Rotterdam resilience, we are going to make something very special out of it, I am convinced of that!”

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