Fashion styles began to pop in the 1970's, as you can see with ABBA in 1974
Fashion styles began to pop in the 1970's, as you can see with ABBA in 1974 Photo: Unknown

The Super Troupers are coming: London to host new ABBA exhibition

A new exhibition about ABBA, the most successful Eurovision winners ever, is due to open later this year. Artefacts at the exhibition, which will be held at London's Southbank Centre, will include the winning medal from the 1974 Eurovision Song Contest.

It's been more than 40 years since ABBA stormed to victory in the Eurovision Song Contest and the band remain as popular as ever. The forthcoming exhibition, Super Troupers, is described as an immersive exhibition where the group's winning moment at Eurovision will be celebrated in addition to their musical and cultural legacy.

A different take on ABBA

The producers hope that it will be much more than an ordinary exhibition and will use ABBA's music to explore the culture of the time. "It will be a different take on Abba we hope," said producer Paul Denton in an interview with The Guardian newspaper. "If you look at pop music across the decade, the huge shifts in musical tastes and the emergence of punk – if you look at the charts, ABBA were a mainstay in the album and singles charts and there is something about that which is worth celebrating, and we will show what it was about them which captured hearts and minds," he added. 

"Music has the power to unify"

ABBA remain proud of their Eurovision history as shown in Björn Ulvaeus' speech last year when the Eurovision Song Contest was awarded the 2016 Charlemagne Medal for media that has contributed to European unity. "For me the Eurovision Song Contest is a powerful symbol and I would say, even a weapon in the fight against the dark forces that want to drag us back to the middle ages again. It is more relevant than ever. I feel that during those hours, those bright, uplifting hours when the Eurovision final is on the air, that’s one of the few times nowadays when Europe gets a sense of what it’s like to be unified; to live in harmony,” he said.

ABBA: Super Troupers opens on 14th December and will run until the end of April 2018. Tickets will be on sale from 4th July.

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