With 58 million views at the time of writing, Netta's music video of 'Toy' is officially the most watched video on the Eurovision Song Contest's official YouTube channel. Ever.
Earlier today, Netta's music video surpassed the 58 million views, beating Jessy Matador and Lena. Jessy Matador represented France at the 2010 Eurovision Song Contest in Oslo with the song Allez Ola Ole, Lena won the contest that year with Satellite. Both videos were published over eight years ago. Netta's video was published on the 11th of March, which means Netta broke the previous record in just 76 days.
Besides the music video of Toy, Netta's Semi-Final performance already has over 15 million views. Her Grand Final performance has some 25 million views, her winning performance grossed over a million views.
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Netta's music video is most popular in Spain, Germany and Russia, together representing nearly 30% of all views. The video's popularity peaked briefly after its release in mid-March and saw a significany spike of seven million views on the day after the Grand Final.
All together, the music video of Toy has been watched over 100 million minutes. If you would have to watch the video all by yourself for that amount of time, you would be looking at a 190-year Toy marathon.
Earlier this month, the Eurovision YouTube channel welcomd its two millionth subscriber and saw the total amount of videos watched since the channel's launch in 2008 surpass the three billion mark.
The Eurovision.tv team would like to congratulate Netta and her team with this remarkable achievement!