MyHeritage, the leading global family history and DNA company, has been announced today by the European Broadcasting Union (EBU) as Presenting Partner of the Eurovision Song Contest 2019. As the event’s main sponsor, MyHeritage has been granted extensive global association and event, media, and digital rights for the upcoming song contest, which will be held in Tel Aviv.
MyHeritage’s services make it easy for anyone, anywhere to embark on a fascinating journey to discover their roots. Through the MyHeritage DNA test, its integrated family tree building platform and collections of 9 billion historical records, MyHeritage enables millions of people to discover their family’s past and learn how they fit into the global human tapestry.
This partnership with the Eurovision Song Contest comes hot on the heels of MyHeritage becoming the most popular family history and DNA service in Europe, following surging interest in DNA testing for the discovery of relatives and ethnic origins.
MyHeritage will be working closely with the EBU to create content throughout the year that will focus on the rich heritage of the Eurovision Song Contest, revealing the connections between winners, participants and fans of the show.
Jon Ola Sand, the EBU’s Executive Supervisor of the Eurovision Song Contest, said: “We are excited to have MyHeritage on board as Presenting Partner for the Eurovision Song Contest 2019. This new partnership is the perfect fit; underpinning our core values of diversity and inclusion, whilst bringing together different countries and nationalities in the spirit of discovery and creativity.”
“We are delighted to partner with the Eurovision Song Contest,” said Aviram Levi, Chief Marketing Officer of MyHeritage. “As one of the world’s greatest gatherings that celebrates cultural diversity and creativity, we share the Eurovision Song Contest’s values. Helping people strengthen their bond to their families by establishing a connection to their family history and cultures of origin makes them realize that, while we are all unique, we are also more similar and connected than we think.”
The Semi-Finals of the 2019 Eurovision Song Contest will take place on the 14th and 16th of May, 2019 and the Grand Final will be held on the 18th of May at the EXPO International Convention Center in Tel Aviv, Israel. The shows will be co-produced by the Israeli public broadcaster KAN and the EBU.