Following the final of Melodifestivalen, Sweden's national selection for the Eurovision Song Contest, Loreen's song Euphoria, became an immediate favourite to win in Baku, Azerbaijan in 2012. In part five of our Museum Monday series we look back at Loreen's victory in the Eurovision Song Contest four years ago. Despite strong competition from Russia, Loreen provided Sweden with its fifth win in the contest, and first since 1999.
Euphoria became a huge hit across Europe and beyond and set a new standard of performance in the Eurovision Song Contest. The following year Sweden's national broadcaster, SVT, hosted the Eurovision Song Contest in Malmö where Loreen performed in both the Semi-Final and Grand Final. "To get recognition, I can't really describe what it means", she said before adding with a smile, "I never thought it would be so crazy". Since her victory in the Eurovision Song Contest she has continued to work new music as well as philanthropic activities. Euphoria has become a firm favourite amongst Eurovision fans and the song continues to be played in pubs and clubs around the world today.