A trip to Tel Aviv, a game-changing hair colouring experience, and the discovery of one of the greatest beauty products in recent history. Learn more about the pioneering oil-infused hair and body care brand and what to expect from the Presenting Partner of the Eurovision Song Contest 2021.
In August 2019 it was announced that the award-winning beauty brand and global leader in professional haircare, Moroccanoil, would become the Presenting Partner of the Eurovision Song Contest for 2020 and beyond.
The celebrity and fashion industry favourite has been used by top stylists for high-profile magazine shoots, fashion shows around the world, and awards ceremonies including the Oscars and the Grammys.
Now, Moroccanoil will provide a team of world-class professional hairstylists to perform expert hair care and innovative styling for participating artists at Eurovision dress rehearsals and the live TV shows.
The brand is no stranger to the Eurovision Song Contest. In 2019, they sent a team to style the Tel Aviv 2019 participants to perfection.
Moroccanoil and Eurovision 2021 - so far!
By partnering with the Eurovision Song Contest, the Moroccanoil team celebrates artistry and individuality.
Their Be An Original series discovers what makes these Eurovision 2021 stars so unique - in their own words. It features exclusive interviews with some of this year’s artists who dare to be different, including San Marino’s Senhit, Australia’s Montaigne, and Malta’s Destiny.
Morrocanoil also caught up with Eurovision 2013 legend Krista Siegfrids who spilled her hair secrets while getting styled by Global Creative Director and Eurovision Hair Creative Director, Antonio Corral Calero. Their Hairstyle Hangout includes some of Krista’s previous style faux pas and what she wrote about Eurovision in her childhood diary!
Moroccanoil took a series of trips down memory mane to revisit some of the many iconic Eurovision hair looks that defined the decades. In these stories you’ll find everything from Poli Genova’s look from Eurovision 2016 to Spain’s Eurovision 1969 winner, Salomé and her spectacular artichoke haircut.
What’s coming up next?
The Moroccanoil team will be styling all the Eurovision 2021 artists ahead of their performances.
Moroccanoil will be featuring loads of fun and exclusive content, including some of this year’s artists interviewing each other backstage. They’ll also be giving you backstage access ahead of the live shows, giving you an insiders-only glimpse of what goes on behind the scenes at the world’s largest music contest.
The Story Behind the Brand
It all started in 2008. Moroccanoil co-founder Carmen Tal was traveling abroad when she first experienced the transformative power of argan oil. After witnessing her hair go from damaged to shiny and smooth, she went on a quest to share the argan oil hair treatment with women around the world.
What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has now grown into a full line of hair and body products, all infused with their signature, world famous argan oil. Now, Moroccanoil is available in over 65 countries worldwide and its mission is stronger than ever:
'Today our goal remains unchanged—to empower beautiful transformations and create products that inspire confidence.'
Morrocanoil is the Presenting Partner of the Eurovision Song Contest 2021.