The EBU has announced that the pioneer in oil-infused beauty and a global leader in professional haircare Moroccanoil will be the Presenting Partner of the 2020 Eurovision Song Contest. The brand has also secured extensive global association and event, media, and digital rights as part of a long-term partnership for the next five Eurovision Song Contests until 2024.
The partnership with the Eurovision Song Contest builds on the brand’s success as a celebrity and fashion industry favourite, with top stylists using Moroccanoil products for high-profile magazine shoots, fashion shows around the globe and awards shows like the Oscars and the Grammys.
Moroccanoil will provide its team of world-class professional hairstylists to perform expert hair care and innovative styling for participating artists at Eurovision dress rehearsals and the live TV shows.
The brand is no stranger to the Eurovision Song Contest and had a team in Tel Aviv this year to style the participants to perfection.
Jon Ola Sand, the EBU’s Executive Supervisor of the Eurovision Song Contest, said: “We are delighted to welcome Moroccanoil as Presenting Partner for the Eurovision Song Contest 2020 and beyond. This is a perfect partnership between the world’s largest live music event and one of the top global beauty brands. We look forward to working with Moroccanoil to ensure all the artists at next year’s Eurovision Song Contest look, as well as sound, incredible.”
"Moroccanoil is honoured to be chosen by the EBU as Presenting Partner of the Eurovision Song Contest and excited to share our premium brand and values throughout Europe and Australia through this ground breaking event,” said Moroccanoil Executive Chairman David Cohen. “As a professional hair care brand that is focused on supporting the creative community of hairstylists, we believe the Eurovision Song Contest is the perfect partner and platform to support creative artistry and help Moroccanoil bring the oil-infused beauty revolution to consumers all around the world.”
A story of success, an impulse for innovation and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused hair care, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused hair care products to address the needs of all hair types. By popular demand, Moroccanoil has launched Moroccanoil Body™: luxurious, head-to-toe collections inspired by the sea, sand, breeze and scents of the Mediterranean. Infused with argan oil, signature to the brand, these proprietary formulas leave skin nourished, naturally radiant and irresistibly beautiful. Today, Moroccanoil is available in over 65 countries worldwide.
The 2020 Eurovision Song Contest will take place in the Netherlands. The host city and show dates will be announced shortly. The 3 live shows will be co-produced by the EBU and its Dutch Members NPO, NOS and AVROTROS.