The contest, featuring live performances of kids between 10 and 15 years, will be aired on television in all participating countries, as well as on the event's official website, which welcomes some 50 percent more visitors compared to last year.
The show will be attended by all former winners of the show since the contest was introduced in 2003, as well as by 2009 Eurovision Song Contest winner Alexander Rybak, who will perform as guest star.
Lately, there have been speculations about the possibility that this year's Junior Eurovision Song Contest could well be the last running of the contest. Despite several broadcasters stepping down from supporting the show over the past years, this year's contest sees several countries returning who initially decided to stay home. The EBU is currently looking into ways to make the format more appealing to a larger number of broadcasters, taking into consideration the budget cuts public broadcasters all over Europe face these days.
Meanwhile, the contest attracts the attention from media from Belarus, Europe and the rest of the world! Worldwide renowned magazine TIME asked readers: "Does the future of pop have an Eastern European accent?" Before answering, they suggest readers to watch this video of Georgia's Mariam Kakhelishvili, who they kindly refer to as Baby Gaga. TIME's correspondent will even be reporting on-the-ground from the contest in Minsk, Belarus this weekend! Take a closer look at the growing excitement in the lead up to the 2010 Junior Eurovision Song Contest by visiting JuniorEurovision.tv!