As the Eurovision Song Contest's Official Airline for 2011, Lufthansa has been granted extensive pan-European association, event, media and new media rights for the upcoming events in Germany.
"The Eurovision Song Contest is all about bringing people together from all over Europe and even the world, so this is a great partnership: Europe's biggest airline and Europe's biggest TV show. We are delighted that Lufthansa has come on board," said Jørgen Franck, Director ad interim of Eurovision TV.
The agreement, which is part of an international commercial and marketing platform developed by the EBU for the Eurovision Song Contest, was negotiated by T.E.A.M. AG of Lucerne, Switzerland. T.E.A.M. has been the exclusive worldwide marketing agency for the commercial rights for the Eurovision Song Contest since 2004.
The Eurovision Song Contest has a rich tradition and heritage, dating back to 1956. It is one of the few truly pan-European television programmes transmitted live via the Eurovision satellite network, in prime time on free-to-air television and on line. The three shows attract a cumulative 106 million viewers throughout Europe and even on other continents.