Ludwig Schokolade is part of the Krüger Group and one of Europe's top chocolate manufacturers, known in particular for its ‘Schogetten' chocolate products. As an Official Partner of the 2011 Eurovision Song Contest, Ludwig Schokolade has been granted extensive pan-European media, association, event and new media rights for the upcoming contest in Germany.
"We are happy to have Ludwig backing the event with its strong pan-European market presence and long traditions, just like the Eurovision Song Contest," says Jørgen Franck, Eurovision TV Director ad interim.
"We are really enthusiastic about our cooperation with the Eurovision Song Contest. The reasons are obvious. The sponsoring package enabled us to expand our marketing activities in the entire European region. The Eurovision Song Contest offers an emotional platform which can be wonderfully united with the world of chocolate," says Dr. Guido Colsman, Managing Director of Ludwig Schokolade.
The agreement, which is part of an international commercial and marketing platform developed by the EBU for the Eurovision Song Contest, was negotiated by T.E.A.M. AG of Lucerne, Switzerland. T.E.A.M. has been the exclusive worldwide marketing agency for the commercial rights for the Eurovision Song Contest since 2004.
The Eurovision Song Contest has a rich tradition and heritage, dating back to 1956. It is one of the few truly pan-European television programmes transmitted live via the Eurovision satellite network, in prime time on free-to-air television and on line. The three shows attract over 100 million viewers throughout Europe and even on other continents.
On Eurovision.tv, Ludwig Schokolade will feature their brand Trumpf.