Incredible stage revealed for Eurovision 202419 December 2023 at 14:30 CET
Movable LED cubes, LED floors, light, video and stage technology will combine to create some spectacular variations in the arena, while the stage is placed right in the middle of the audience, shaped like a cross, creating a unique 360-degree experience that the audience and viewers will get to experience in May.
The names behind the concept are Florian Wieder, Production Designer, and Fredrik Stormby, Light and Screen Content Designer.
Ebba Adielsson, Executive Producer, said:
‘It is with great pride that we present our vision of the stage and lighting design for the Eurovision Song Contest 2024. We have not seen anything like this before at Eurovision and the concept gives us endless opportunities to create unique spaces and expressions for both the competing artists and the opening and interval acts. Florian and Fredrik's creation is simply fantastic and it will be so much fun to see the end result!’
Florian Wieder added:
‘I am so happy to be part of the Eurovision family again! Putting together an exceptional show is a team effort and I'm proud to be part of a dream team of professionals – just the right constellation of people to come up with something different and new. We all have the same vision of what this show should be and how to take Eurovision to the next level, and for me Sweden is always a guarantor of good music and entertainment.’
Fredrik went on to say:
‘We believe that together we have created what is an unexpected and updated concept for the Eurovision Song Contest 2024 and are looking forward to showing it off for real! I am honoured to have been commissioned to design the light and video in collaboration with the team from our studio, and the production team that SVT has put into place for the project.
We've developed a strong concept together, and I'm really looking forward to the continued collaboration in production, the creative process with the delegations, and eventually getting my teeth into the show and doing the broadcasts!
The stage and lighting design for the Eurovision Song Contest 2024 puts the audience in focus more than ever before, and as a viewer you will get to experience a visually revolutionary concept where the stage is placed centrally, surrounded by the audience.
The starting point is a monumental installation of video and light, centered above the stage, where the lighting design has been crafted to truly embrace the artists and their performances.
Together, these elements make it possible to create a large number of unique looks for the various performances, thus getting closer to both live and TV audiences.
The next important date in the journey to Malmö is the Semi-Final Draw, which will take place on Tuesday 30 January at 19:00 CET.
About Florian Wieder, Production Designer
Florian is based in Los Angeles and Munich. Over the past 30 years, he has developed the creative and visual concepts for several large-scale shows, concerts, tours, ceremonies, music and television productions worldwide. Florian has worked with artists such as Beyoncé, Adele, Jennifer Lopez, Robbie Williams, U2, Lady Gaga and Rammstein. He has been the designer and creative producer for seven MTV Video Music Awards (VMAs), 12 MTV Europe Music Awards (EMAs) and has worked on
the Eurovision Song Contest seven times since 2011. In 2022, he designed the opening ceremony for the FIFA World Cup in Qatar. For the MTV VMAs, he was awarded a Primetime Emmy for Best Production Design.
About Fredrik Stormby, Light & Screen Content Designer
With almost 25 years of experience, Fredrik has worked on concerts, theatre, corporate events and television productions. His recent activity spans several roles in projects such as ABBA Voyage, Melodifestivalen, Beyoncé's Renaissance Tour and the Eurovision Song Contest in 2013, in 2016 and with Loreen in 2023. Fredrik is one of the founders of Green Wall Designs, a creative studio specialising in lighting, stage and screen content, based in Stockholm. He takes a holistic approach to production design, seamlessly integrating lighting, video and set design elements.
The Eurovision Song Contest will take place in Malmö, Sweden on Tuesday 7 May (First Semi-Final), Thursday 9 May (Second Semi-Final) and Saturday 11 May (Grand Final) 2024.