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Host Broadcaster SVT welcomes you to Eurovision!

29 April 2016 at 10:05 CEST
The theme for 2016 was developed by SVT and the agency IGNO SVT
The preparations for the 2016 Eurovision Song Contest in Stockholm are in full swing, and today all of Europe and indeed the world were invited to the event with the 60 second film, Welcome All. The film is an invitation to all participating countries and viewers to Come Together.

"The film embodies the concept that SVT have developed for the 2016 Eurovision Song Contest and the core values that our event stands for. Our slogan is Come Together and I am absolutely delighted to invite all of Europe with a film that includes and welcomes all", said Christer Björkman, Contest Producer. 

The film was produced in Europe by INGO for SVT and captures the values of the Eurovision Song Contest, the Public Service values of Host Broadcaster SVT and the values of Stockholm as the host city. The film has been published online and will be offered to all countries that are broadcasting the Eurovision Song Contest.

Welcome All

Welcome people, Welcome heroes  

Welcome celebrities, Welcome zeros  

Welcome courage, Welcome fear  

Welcome laugh, Welcome tear  

Welcome mellow, Welcome joy  

Welcome girl, Welcome boy  

Welcome humble, Welcome vain  

Welcome Estonia, Welcome Spain  

Welcome hetero, Welcome gay  

Welcome to leave, Welcome to stay  

Everyone – welcome!  


Written by Josefine Richards.