Last year the eyes of over 100 million people were on Baku in Azerbaijan. Loreen won with the song Euphoria, a victory that means that the same eyes will soon be directed towards Sweden and Malmö, the host city of this year's contest.
"We are going to offer the viewers a show of the highest calibre, with a scenography that enables the artists and audience to get closer to each other. It will feel intimate and spectacular whilst at the same time being something we've never experienced before", says Martin Österdahl, executive producer for the 2013 Eurovision Song Contest.
Want to unite the artists with the audience
One of the distinctive features is that the stage and catwalk will take up a large area of the arena floor. The remaining area will be offered to the audience as standing space, something that will maximise the experience for those in the arena.
"The fans make the party. They are a large part of the show and will own the floor. In order to maximise the experience and in order for them to get closer to the stage, we are removing the seating on the floor", says Martin Österdahl.
The goal has always been for the artists and public to get closer to each other, and they will be able to do that now thanks to the standing places and the catwalk which goes quite a way out into the audience.
SVT is preparing for a spectacular show
The drawings that have now been released, have been developed by the Eurovision organisational group that is made up of Martin Österdahl, executive producer; Christer Björkman, show producer; Christel Tholse Willers, relations manager, and Johan Bernhagen, production manager. The scenographers are Viktor Brattström and Frida Arvidsson.
The 2013 Eurovision Song Contest will take place on the 14th, 16th and 18th of May at the Malmö Arena in Malmö, Sweden, where 39 countries will compete for the grand prize.