After signing a global distribution deal last week with New York-based label S-Curved Records/BMG for her winning Eurovision song 'Toy', NETTA has her music video broadcast on a packed Times Square in New York City in the United States.
Skip to the 57:34 mark to watch the Times Square takeover of the music video of Toy:
Toy was shown as part of a celebration of the 70th anniversary of the state of Israel. 2005 representative Shiri Maymon also performed her Eurovision entry during the event.
It is not the first time that a Eurovision winner takes the iconic square by storm; 2014 Eurovision Song Contest winner Conchita had her image projected on the square's biggest billboard because she was searched for more than Beyoncé and Lady Gaga on Google in May of that year.
The United States may not take part in the Eurovision Song Contest, but the Grand Final of Europe's favourite TV show is being broadcast in full on America's Logo TV, with commentary provided by RuPaul's Drag Race jury member Ross Matthews and finalist Shangela.