Eurovision Song Contest 2014 reaches 195 million worldwide

Reach analysis is based on the total number of people who watched the contest in all participating countries across the two Semi-Finals and the Grand Final of the contest for at least one minute.

Traditionally, the voting announcement during the Grand Final is the most popular element of the three live shows.

Overall, the Grand Final of the Eurovision Song Contest achieved an average market share of 37.3%, more than twice the average prime-time market share. Denmark (89%), Austria (53%), the Netherlands (65%) and the United Kingdom (45%) saw the highest Eurovision Song Contest market share of the past ten years.

At any given moment, an average of 61 million people were watching the show, compared to 55 million watching last year's Grand Final on average.

The Grand Final saw an average market share of 41.6% amongst young adults, compared to 39.8% last year.

"These numbers show that the Eurovision Song Contest is very much alive across Europe, and that our audience is getting younger. This is crucial for the long-term success of the contest and important for the contestants," says Jon Ola Sand, Executive Supervisor of the contest on behalf of the European Broadcasting Union.

37 public broadcasters participated in the 2014 contest, which was transmitted live over the EUROVISION and EURORADIO networks via EBU Member DR. For the first time, the contest was also licensed in New Zealand and Canada.

"For the Eurovision Song Contest 2014, we invited viewers and fans to #JoinUs - and we're so happy that they did. On behalf of the entire team at DR, I'm proud to say that we have surpassed our own expectations for reach," says Pernille Gaardbo, Executive Producer of the contest in Denmark.

Next year's contest will be hosted in May 2015 by Austrian public broadcaster ORF. A host city and venue are expected to be appointed during summer, the list of represented countries is expected around the end of the year.

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