This year Rose d’Or Awards will be given in the following categories: "Arts Documentary & Performing Arts", "Children & Youth", "Comedy", "Drama & Mini Series", "Game Show", "Multi-Platform", "Reality & Factual Entertainment", "Sitcom", "Soap & Telenovela" and "Variety & Live Event Show".
The latter is also the category the 2009 edition of Europe's favourite TV-show was nominated in, for the first time in history. The show was co-produced by the Russian public broadcaster, Channel One Russia and the European Broadcasting Union and was seen by some 124 million people.
Participants from 42 countries took part in the show and it was won by Alexander Rybak's Fairytale which became a pan-european hit last summer. Due to his victory, his home country of Norway hosted the 2010 Eurovision Song Contest some weeks ago.
The Golden Roses will be awarded at a Golden Jubilee Gala on the evening of September 22nd at the Culture and Convention Centre Luzern KKL, on the shore of Lake Lucerne. The awards ceremony will be integrated into a show celebrating 50 years of television history, with special guest stars and celebrity presenters, as the climax of the 50th anniversary celebrations.
Rose d'Or is a television award. It has been given annually in spring since 1961 at the Festival Rose d'Or. Since 2004, the festival has been held in Lucerne, Switzerland. Before 2004 the festival was held in Montreux, Switzerland, thus the Golden Rose of Montreux.
Being the only television festival to focus primarily on the entertainment section of the medium, it has become the prime focus and most important occasion for many of those working in that genre.