That influence is being examined next week in London by academics, media professionals and fans at a conference to mark the Contest’s 60th anniversary.
The unique event at BAFTA 195 Piccadilly on Friday, the 24th of April will explore the social, political and cultural influences of the world’s biggest entertainment show.
Some of the topics being discussed include how the song contest has provided a platform for the creation of national and European identities, how the event has embraced and celebrated diversity by showcasing minority communities and how it has been used as nation branding tool by countries such as Estonia and Ukraine. The conference will also explore the role the contest has had in advancing development in satellite and TV technology.
The reigning Eurovision Song Contest champion Conchita Wurst will be present at the event as well as the first winner from Eastern Europe in 2001 – Estonia’s Dave Benton.
Executive Supervisor Jon Ola Sand and Event Supervisor Sietse Bakker will also be there discussing how the event has changed as a television show over the years and the part that social media now plays in reaching nearly 200 million people each May.